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Ideas and Thinking
Insights on AI commerce, Shopify conversion, and the future of D2C.
You ran the ad. Someone clicked. They landed on your product page, looked around for twenty seconds, and left. You paid for that click. You got nothing back. Most merchants chalk it up to wrong audience or price sensitivity — in a lot of cases, it's neither.
When most people hear "AI on a Shopify store," they picture a small chat bubble in the bottom corner. That is not an AI shopping mode. A true shopping mode replaces passive browsing with an active conversation — and it changes how shoppers decide to buy.
