Every conversation becomes a business decision.
Traditional analytics tell you what happened. MerchantIQ tells you why, turning every AI-assisted interaction into structured knowledge you can act on.
Not another chart. An explanation.
Page views can’t tell you what a shopper was trying to achieve, what confused them, or why they left. Conversations can. MerchantIQ organizes those signals into clear, prioritized intelligence. Instagram threads land in the same reporting as storefront conversations, so a question asked in a DM is read alongside one asked on a product page: see the Instagram channel.
- What shoppers were trying to achieve
- Which objections prevent conversion
- What information is missing from pages
- Which products generate confusion
Six ways conversations become clarity.
Shopper intent
Classify the real goal behind each conversation, a better predictor than page views.
Voice of customer
Aggregate what customers say in their own words into themes you can act on.
Objection intelligence
See what stalls conversion (price, fit, trust, delivery), ranked by frequency.
Funnel intelligence
Understand where conversations happen and where friction appears in the journey.
Revenue attribution
Connect assisted conversations to the outcomes they influenced, where attribution is available.
Content & marketing
Surface missing content and high-intent language to sharpen pages and campaigns.
Every interaction makes the next one better.
Insights feed back into merchandising, content, and experience, producing better conversations and richer intelligence. A system that compounds.
The questions your team had to answer.
A customer who needed a person is worth reading twice. One is a bad day. Ten for the same reason is a size chart, a product photo or a delivery promise that is costing you money every week.
So these sit beside everything else you look at: who is waiting now, how long people wait to hear back, how long things take to sort out, and what they were about.
Customers nobody has answered yet, so you can see at a glance whether anyone is being left.
The usual wait between someone asking for a person and your team replying.
The usual time from the first message to your team closing the conversation.
The same conversations grouped by reason, which is where a sizing problem or a delivery promise shows itself.
Turn conversations into your advantage.
See the Commerce Intelligence view built from real shopper conversations, in a guided walkthrough.