Every conversation becomes a business decision.
Traditional analytics tell you what happened. MerchantIQ tells you why, turning every AI-assisted interaction into structured knowledge you can act on.
Not another chart. An explanation.
Page views can’t tell you what a shopper was trying to achieve, what confused them, or why they left. Conversations can. MerchantIQ organizes those signals into clear, prioritized intelligence.
- What shoppers were trying to achieve
- Which objections prevent conversion
- What information is missing from pages
- Which products generate confusion
Six ways conversations become clarity.
Shopper intent
Classify the real goal behind each conversation, a better predictor than page views.
Voice of customer
Aggregate what customers say in their own words into themes you can act on.
Objection intelligence
See what stalls conversion (price, fit, trust, delivery), ranked by frequency.
Funnel intelligence
Understand where conversations happen and where friction appears in the journey.
Revenue attribution
Connect assisted conversations to the outcomes they influenced, where attribution is available.
Content & marketing
Surface missing content and high-intent language to sharpen pages and campaigns.
Every interaction makes the next one better.
Insights feed back into merchandising, content, and experience, producing better conversations and richer intelligence. A system that compounds.
Turn conversations into your advantage.
See the Commerce Intelligence view built from real shopper conversations, in a guided walkthrough.