Glossary

The commerce AI glossary.

The vocabulary of modern, AI-native commerce — defined in plain English, with the context that a dictionary leaves out.

Conversational commerce

Conversational commerce is buying and selling through natural, back-and-forth conversation — chat, voice, or messaging — instead of navigating static pages, search, and filters.

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AI-native commerce

AI-native commerce is an approach where AI participates across the entire shopping journey — discovery, guidance, support, and insight — rather than being bolted on at a single touchpoint.

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Guided selling

Guided selling is helping a shopper reach the right product through questions and recommendations — the online equivalent of a knowledgeable store associate.

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Product discovery

Product discovery is how shoppers find products that fit their needs, increasingly through conversation and guidance rather than search boxes and filters.

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Commerce intelligence

Commerce intelligence is turning shopping interactions (questions, objections, and intent) into structured insight merchants can act on.

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Context-aware recommendations

Context-aware recommendations adapt to the live conversation and a shopper’s stated intent, instead of relying only on static rules or past purchase history.

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Zero-party data

Zero-party data is information a customer intentionally and proactively shares — preferences, intent, and goals — as opposed to data inferred by tracking.

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First-party data

First-party data is information a business collects directly from its own customers and channels — behavior, transactions, and interactions on its own store.

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Cart abandonment

Cart abandonment is when a shopper adds items to their cart but leaves without completing the purchase.

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Product detail page (PDP)

A product detail page (PDP) is the page dedicated to a single product — its images, description, price, and options, and usually where the buying decision is made.

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