Privacy Policy

1. Introduction

This policy explains how MerchantIQ collects, uses, and protects user information across its platform and services. By accessing the services, you acknowledge that you understand this policy.

2. Information We Collect

Personal information. Name, email, business details, billing data, Shopify credentials, and support communications gathered during registration and account management.

Usage data. IP addresses, browser details, pages visited, feature interactions, and anonymized logs from our AI assistant and the SwitchIt™ widget, collected automatically.

3. How We Use Your Information

We use collected data to deliver and personalize the services, process payments, send transactional emails, respond to inquiries, analyze trends, train AI models on anonymized data, prevent fraud, and meet legal requirements. We do not sell personal information, and marketing is opt-in.

4. Data Sharing and Disclosure

Information is shared with service providers, payment processors, and analytics vendors under contractual obligations. Data may transfer during a business acquisition, with notice. Disclosure occurs where legally required or with your explicit consent. We never sell or rent personal information.

5. Data Security

We employ encryption (TLS/HTTPS and AES-256), access controls, security audits, secure API management, and incident-response procedures. No internet transmission is completely secure, but we commit to breach notifications where required.

6. Data Retention

Account data persists for 90 days after deletion; payment records for 7 years; shopper logs are anonymized after 30 days and deleted within 90 days; support communications are retained for 3 years. You can request deletion at any time.

7. Your Rights

Depending on your jurisdiction, you may request access, correction, deletion, data portability, objection to marketing, and restriction of processing. Requests receive a response within 30 days via hello@merchantiq.ai.

8. Cookies and Tracking Technologies

We use essential, analytics, and preference cookies to enhance functionality. SwitchIt™ uses session-scoped cookies on storefronts. You can adjust cookie settings in your browser, though some functionality may be affected.

9. Third-Party Services

Shopify integration accesses store and customer data for AI functionality. Payment processors, AI infrastructure providers, and analytics tools support operations. Third-party privacy policies apply independently to those services.

10. Children’s Privacy

The services are not directed at individuals under 18. We do not knowingly collect children’s data and will delete it upon notification.

11. Changes to This Policy

Updates are announced via the “last updated” date, email notifications to account holders, and platform notices. Continued use after changes indicates acceptance of the revisions.

12. Contact Us

We respond to privacy inquiries within 5 business days at hello@merchantiq.ai.