On AI commerce, Shopify conversion, and the future of the storefront.
You paid for that click. They landed, looked around for twenty seconds, and left — because your product page couldn’t answer the question that was about to cost you a conversion.
The chatbot era of store AI is over. A true shopping mode replaces passive browsing with a full-store conversation — and it changes everything about how shoppers decide to buy.
The reel did its job and filled your inbox with the questions that decide a sale. You answered the first eleven. What selling in Instagram DMs takes, what a keyword bot gets wrong, and what Instagram will and will not let you do.
One comment, followed from the moment it lands: why replying to everything gets accounts reported, how buying intent is judged, what the public acknowledgement and the private reply each do, and what stays a human’s job.